Phill Jones to Chair ALPSP Seminar on “Disruption, Development and Divestment”

How are publishers addressing new technologies, new business models and new buying behaviours, and is the industry ‘fit for purpose’?

ALPSP’s seminar on March 17th, chaired by Phill Jones, Digital Science’s Head of Publisher Outreach, will focus on the new technologies and business models impacting on the scholarly publishing market.  Are there lessons to be learned from related markets?  How do publishers decide what to change and when?  Case studies will showcase examples of innovations in products and services, and instances where publishers have taken a more root and branch approach to market development through restructure or divestment.

As Phill Jones said in his recent post on the ALPSP blog:

“For publishers, societies and other stakeholders in scholarly communication, innovation and its scarier sibling, disruption can be seen either as a threat, a challenge, or as an opportunity. Particularly for smaller players, it can be very tough to look at the innovation landscape with it’s plethora of technologies, start-up companies and initiatives and decide just where to invest valuable time and effort, not to mention development budget.”

The hashtag for the event will be #alpspdisruption.

Programme

0945-1000 Registration and Coffee

1000-1010 Introduction from the Chair

1010-1035 Lessons to be learned from the b2c market and how the ‘new’users actually buy and consume content and services – Richard Padley, Chairman and CEO, Semantico

1035-1100 What’s the current ‘state of the nation’? – Mark Ware, Consultant

1100-1110 Q&A

1110-1130 Coffee

1130-1150 Case Study: New advertising models in medical publishing – transforming HCP Clinical Content Engagement

Avia Potashnik  Advertising & Sponsorship Manager, Europe and Andrew Richardson, Vice President,
Business Development, Wolters Kluwer Health (Medical Research Ltd) 

1150-1210 Case Study: Integrating user feedback into development of the ‘anywhere article’

Marlo Harris, Director of Digital Project Management, Wiley

1210-1230 Case Study: User-Driven Innovation: Learning Faster with Flash Builds

Alex Humphreys, Associate Vice-President, JSTOR Labs

1230-1240 Q&A

1240-1330 Lunch

1330-1355 The publisher as technology company – Phill Jones, Head of Publisher Outreach, Digital Science

1355-1420 Case study: British Veterinary Association Journals

Janet O’Flaherty, Publisher, BMJ

1420-1445 Where does publishing go from here? – Tom Clark, Chief Officer, Business and Product Innovation, Emerald Group Publishing

1445 Panel Q&A

1515 Close with drinks and networking