New data offers a more comprehensive view of online sharing and discussion for books

Today our portfolio company Altmetric announced it has started tracking attention to Amazon, providing further insights into the online discussions and engagement relating to individual book titles.

This new capability has already produced huge volumes of attention data – in just a few days Altmetric has found over 145,000 new mentions of 3,000 books on Twitter alone! We’ve also seen over 20,000 Amazon mentions of books from other sources such as news, blogs and policy documents. Around two million posts a year that relate directly to the Amazon version of books are expected, with Altmetric recognising scholarly content.

This data will be combined with attention data Altmetric is already tracking to the publisher and Google hosted version of books. Together the data is then disambiguated to provide a real-time report of engagement in the Altmetric details pages, accessible via the embeddable Badges and Explorer platform.

Altmetric Badges for Books customer Amy Brand, Director of MIT Press, comments:

“Understanding the engagement that takes place around our books is really important both to our internal teams, and with regards to the service that we are able to provide to our authors. Capturing attention for those hosted on Amazon is a key part of this picture, and we’re looking forward to exploring the data further.”

Altmetric’s Head of Implementation and Support, Natalia Madjarevic adds:

“We’re really excited to be able to offer this new data to our users. One book can exist in many different places online, and by disambiguating between them and presenting these insights in an accessible format we’re pleased to deliver real value to authors and editors.”