The Pharma MultiChannel Excellence conference provides a platform for heads and directors of marketing, digital, multi-channel, sales and communications from industry-leading pharmaceutical organisations to unite and discuss ways to maximise results and drive customer-led strategies across omnichannel with profitable, customer-engaging multi-channel excellence in pharma.
Digital Science is looking forward to exhibiting in the main networking hall and we will also be presenting during the afternoon. If you are attending, please join Mike Taylor, our Head of Data Insights, at 2:05pm on Wednesday 22 June, when he will be talking about:
Title: Tracking the Digital Diffusion of Publications across the internet, understanding public engagement and society impact with altmetrics
Abstract:
See how Altmetric and Dimensions (both part of Digital Science) can be used to gather key insights on your specific therapy areas.
We’ll cover:
- How we can track the volume of publications as well as researchers by specialism over time so you can see what’s trending
- View the scale of activity by volume of clinical trials and publications
- Assess impact through associated news stories broken down by prominent and specialist outlets plus blogs
- View the public reach and engagement ranked by journal plus conduct patent citation analysis
Mike Taylor
Head of Data Insights
Mike Taylor
Head of Data Insights
Mike Taylor is Head of Data Insights at Digital Science, working principally with Altmetric and Dimensions data, and supporting clients to understand the impact of research from the laboratory into hospitals and across society. Having previously worked in scientific publishing for twenty years, he’s well-versed in contextualising research within the communications landscape, and has a great deal of fun working with the largest available database of scholarly, clinical and social impact to produce easy to understand, actionable insights.