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Using sentiment analysis to navigate the research-linked twitter sphere

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24th August 2022 | 3:00pm BST
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Join us on August 24 2022 15:00-16:00 BST  for a webinar with our Data Insights Team for an investigation into who is using Twitter to share research and how we can understand what they really think. 

The last two years has seen an explosion of conversations on twitter about research, but this hasn’t been confined to COVID-19 related research. 

How do you cut through the noise? 

Sentiment analysis has come a long way in the last few years, and data science techniques are opening up whole new avenues to explore. 

Our team are going to use topics ranging from Climate Change and Nuclear Power to the #MeToo movement and populist politics to show how advances in cloud computing and AI allow us to access and analyze the feelings or ‘sentiment’ of the person behind the screen. 

Don’t miss the  opportunity to hear all about these critical insights and learn: 

  • How and why the ‘Twitter-sphere’ is not neutral and that opinions are being expressed. 
  • That the people interacting with research varies
  • The different stakeholders engaging with research effects subsequent twitter activity and even social impact
  • How these insights can enhance Key/Digital Opinion Leader or ‘influencer’  recruitment

Even if you cannot attend the live session, you can still register and we’ll send you a recording afterwards. 

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