Digital Science is a technology company serving the needs of scientific and research communities at key points along the full cycle of research. We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective. We’re on a mission to shake up the world of research and make working life simpler and more productive. Researchers worldwide spend a lot of time and energy on research. It’s a source of identity and inspiration, but it can also be a source of frustration – so it is important we work to improve researchers’ experience. It is one of the things we at Digital Science have set out to do, and that starts with our teams. 

We’re building a strong, diverse team of curious, open-minded, creative people who want to find purpose in their work and support each other in the process.  We believe that a flexible working environment enables us all to truly do the best work. As a result, we create a place where all kinds of work happen – and happen well – all while working alongside people we respect and admire.

About the role:

We are looking for a Digital Marketing Manager to help drive engagement with our outputs and activities. The role holder will work closely with the Head of Content & Community to support and develop digital marketing strategies to drive content engagement and support our commercial objectives. This includes managing multichannel campaigns (across email, social media, SEO, etc.) to promote our reports, publications and webinars. You will have a creative mind with a strong commercial background. You’ll have your finger on the pulse when it comes to the latest engagement tactics and tools in digital marketing, and you’ll be able to bring these ideas to the table in team meetings. In addition, you will be involved in the creation of engaging content for social media.

Responsibilities:

  • Ownership and accountability for digital marketing strategy, including planning, implementation, management and optimisation for both inbound marketing and paid media
  • Optimising the best working channels to grow leads through webinars, social media, paid search, paid social media, etc., to deliver traffic to the website against agreed KPIs
  • Management of the Digital Science social media channels
  • Performing reporting and analysis of your campaigns, content and those of our competitors and making recommendations for improvement and greater impact
  • Benchmarking and setting new KPI targets to measure and elevate the performance of your digital marketing campaigns
  • Assisting with research, testing, and evaluation of new digital media platforms and researching and reporting on competitive trends in the digital marketing ecosystem
  • You will be the go-to team expert for content marketing and social media trends. You will attend relevant cross-portfolio planning meetings  to proactively align on campaigns and learnings
  • Budget management

Key skills:

  • Excellent communication skills
  • A creative eye
  • Self-motivated and confident working both independently and with the Marketing team and other stakeholders across our portfolios
  • The ability to manage multiple projects across the team and wider business and be able to prioritise accordingly
  • Strong attention to detail
  • A proactive approach to problem-solving 
  • An awareness of new tools and trends and a passion for continued learning

Experience:

  • An understanding of the scholarly and research community, including main stakeholders, sectors, successes and challenges
  • SEO experience 
  • Experience in creating engaging multimedia for use on website and for social media, with design software experience such as Canva, Adobe, etc
  • Experience of social media platforms such as Hootsuite