Today data science company Altmetric and the Association of University Presses announced the launch of a new data-driven pilot. This three month project has been devised to offer editorial, marketing, communications, and other stakeholders within the presses, the opportunity to familiarize themselves with Altmetric data.

As part of the pilot six university presses: Johns Hopkins University Press, Penn State University Press, Temple University Press, University of Hawaii Press, University of Toronto Press, and University of Wisconsin Press, will be provided access to the Altmetric Explorer, a cloud-based interactive platform which contains attention data for over 11 million published research outputs.

With a particular focus on tracking attention to books, access to the Altmetric Explorer will enable the presses to easily see where their content is being shared and commented online in sources such as the mainstream media, academic and social networks, policy outlets, post-publication peer-review forums and Wikipedia, amongst others.

Users will also be able to see where monograph titles have been reviewed in the press or included in teaching Syllabi at institutions around the world. Advanced reporting and search functionality provides the ability to compare and benchmark attention against that of other publishers.

These valuable insights into how and where publications have been discussed online will allow the presses to inform and refine editorial, marketing and business strategies.

Speaking about the pilot, the Association’s Executive Director, Peter Berkery, said, “Providing opportunities for our members to innovate and really understand their audiences is a key part of our mission. We’re really excited about this partnership with Altmetric and look forward to seeing the results of the pilot.”

Lynn Fisher, Vice President of Book Publishing at the University of Toronto Press, comments,

“We’re looking forward to being able to explore and monitor the online engagement surrounding our content, and are interested to see which audiences and key opinion leaders around the world are discussing and sharing them amongst their networks.”

Altmetric’s CEO Kathy Christian adds,

”This pilot provides a great opportunity for both the university presses involved and Altmetric. We hope that they will find value in discovering new insights about the research that they publish, and look forward to working with them to learn more about the goals of their organizations.”