Publication volume is easy to measure. Publication impact is not.
Most Medical Affairs teams know the difference but are still reporting on the metrics they can get, not the ones that actually answer leadership’s questions.
Join us for a practitioner conversation on what meaningful publication strategy measurement looks like—and what it takes to get there.
What you’ll learn
- What “Return on Education” means and why it’s the KPI Medical Affairs should own
- Performance & scientific Share of Voice: how to benchmark your publications against competitors, by drug or disease area, and what that reveals
- Value over volume: how leading teams are identifying which publications actually drive HCP engagement—not just which ones exist
- Publication strategy—using past performance and competitor benchmarking to shape future publications
- The real cost of static, agency-mediated reporting in a world that moves daily
Your host
Carrie Brubaker, PhD
Independent consultant in Medical Affairs & Communications Strategy.
About Carrie
Carrie Brubaker, PhD, is a strategic advisor to Medical Affairs and its stakeholder partners at country, regional, and global levels. Digital transformation is a central theme in her work: what these innovations mean for healthcare and life sciences, and how to promote digital literacy and digital ethics in the AI era. Holding a PhD in Biomedical Engineering, Carrie’s
Speakers
Dr. Mike Taylor
Head of Data Insights | Digital Science
About Mike
Dr Mike Taylor is an innovator in scholarly metrics and social impact. Prior to the development of Altmetrics, he was working to understand how researchers were using emerging social media networks and other platforms to exchange information. He has been involved in many open initiatives during his career, most notably contributing to the architecture of the ORCID repository and API prior to its launch. In 2025, he obtained a PhD at the University of Wolverhampton on Open Access publishing and social impact. Discover more about his research and publications in Dimensions: Researcher: Michael Taylor in Publications – Dimensions.
Dr. Carlos Areia
Senior Data Scientist | Digital Science
About Carlos
Dr Carlos Areia is a Senior Data Scientist at Digital Science with a unique background in both clinical and academic settings. He has a strong Clinical Research foundation from his time at Oxford University Hospitals and the University of Oxford, where he designed and led numerous studies and clinical trials. With a PhD in Intelligent Healthcare and more than 75 articles published in journals such as The Lancet, BMJ, Nature, and Cochrane, he is now focused on developing cutting-edge solutions for Medical Affairs by harnessing AI and other technologies to transform complex data into actionable insights for top pharmaceutical companies.
