Measuring the value of medical affairs
As a medical affairs professional or publications planner in the pharmaceutical industry, we understand that you need to demonstrate the impact of the work you do. Some questions you may ask yourself might include:
- How can I explain to my managers and CMO the full reach of the articles I write, beyond counting citations?
- Is it possible to know what patients and doctors are saying about the research I publish for my company?
Until very recently, these questions were nearly impossible to answer. But with the rise of altmetrics (“alternative metrics” from the social web that help authors understand who is talking about their research and what they are saying), it is now easier than ever to identify key opinion leaders (KOLs) and their online equivalents, Digital Online Influencers (DOIs). In partnership with experts at medical affairs consultancy IMPRINT Science, we have tested and identified key tactics for using altmetrics to measure the value of your medical affairs publishing efforts.
Download our whitepaper today to find out how altmetrics can help you.