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Altmetric Badges added to Oxford University Press online books

By David Ellis November 22, 2022

How the Altmetric Badge appears on Oxford University Press (OUP) online books.

Tuesday 22 November 2022

The distinctive Altmetric Badge is now being added to Oxford University Press (OUP) book content, updating in real-time to reflect attention given to OUP books and book chapters from sources including news media, social media, and policy documents.

The world’s largest university press, OUP already uses Altmetric Badges on all journals, and is now adding the Badges to books for the first time, following the migration of its books content to the Oxford Academic digital publishing platform.

Altmetric, part of Digital Science, is a technology company that tracks and analyses the online activity around research. Featuring a variety of colors representing the different sources tracked, Altmetric Badges provide a unique and instantly recognizable at-a-glance summary of the attention for an individual OUP book. Every Altmetric Badge links through to an Altmetric details page, which provides a collated record of all of the original mentions of the book (and individual chapters where possible). In addition, the Altmetric Badge features the Altmetric Attention Score, a weighted count designed to help demonstrate the level of influence of a published work.

Eric Witherow, OUP’s Digital Product Development Manager, said: “We’ve used the Altmetric Badge on our online journals for many years, and those metrics provide valuable insights into the reach and visibility of our authors’ published work.

“We’re pleased to announce that the Altmetric Badge is now being added to our books, which is another feature of publishing those books on the new Oxford Academic platform and our move towards becoming a digital-first publisher.

“Researchers, funders, and institutions have shown increasing interest in the impact and return-on-investment of their work. By providing metrics in the form of the Altmetric Badges, we will be able to demonstrate the wider reach and impact of our world-class academic and educational resources,” Mr Witherow said.

Kathy Christian, CEO of Altmetric, said: “We’re excited to see Oxford University Press extend its use of Altmetric Badges beyond journals and, for the first time, into books.

“We’re especially proud that, as OUP is a major publisher of books in the humanities and social sciences, our Altmetric Badges will be able to further demonstrate the reach and wider influence of these publications to the world.

“OUP’s leadership in academic publishing combined with our expertise in understanding the reach and influence that content is having will benefit authors, other researchers working in that field, and the broader community.”

Inset top right: How the Altmetric Badge appears on Oxford University Press (OUP) online books; Main: Detail of attention received by the OUP-published book “Network Propaganda” (2018):

About Altmetric

Altmetric is a leading provider of research metrics, helping everyone involved in research gauge the impact of their work. We serve diverse markets including universities, institutions, government, publishers, corporations, and those who fund research. Our powerful technology searches thousands of online sources, revealing where research is being shared and discussed. Teams can use customisable interactive dashboards to interrogate the data themselves, or get expert insights from Altmetric’s consultants.

Altmetric is part of the Digital Science group, dedicated to making the research experience simpler and more productive by applying pioneering technology solutions. Find out more at and follow @altmetric on Twitter.

About Digital Science

Digital Science is a technology company working to make research more efficient. We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open and effective. Our portfolio includes admired brands Altmetric, Dimensions, Figshare, ReadCube, Symplectic, IFI CLAIMS, Overleaf, Ripeta and Writefull. We believe that together, we can help researchers make a difference. Visit and follow @digitalsci on Twitter.

About Oxford University Press

Oxford University Press (OUP) is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide. OUP is the world’s largest university press with the widest global presence.

It currently publishes thousands of new publications a year, has offices in around fifty countries, and employs approximately 6,000 people worldwide.

It has become familiar to millions through a diverse publishing program that includes scholarly works in all academic disciplines, bibles, music, school and college textbooks, children’s books, materials for teaching English as a foreign language, business books, dictionaries and reference books, and academic journals.

Media contacts

David Ellis, Press, PR & Social Manager, Digital Science: Mobile +61 447 783 023,

Abigail Bradfield-Taylor, Communications Lead, Oxford University Press:

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